“When you control a man's thinking you do not have to worry about his actions. You do not have to tell him not to stand here or go yonder. He will find his 'proper place' and will stay in it. You do not need to send him to the back door. He will go without being told. In fact, if there is no back door, he will cut one for his special benefit. His education makes it necessary.” – Carter G. Woodson

#readb4thefeed is a campaign developed by Edfluence Consulting that will promote reading. A recent study conducted by Edfluence revealed that a large percentage of people reach for their phones as soon as they awake. The study also revealed that a large percentage of people say the phone is the last thing in their hands before they go to sleep. On the contrary, a small percentage of people said they were reading a book at either time.

It is evident that in order to retaliate and correct the misinformation we receive through media and most educational systems that we must #readB4thefeed!

Edfluence will help with shifting peoples viewing interest from entertainment to more edutainment. We will be selling #readB4thefeed shirts as well as actively pursuing donations. The proceeds from these efforts will be used to purchase books for students in selected communities.